The Earth is known as "the water planet" because it has 14,108 cubic kilometers of water. Although, 97.5% of this water on earth is salt water, present in the sea. Most of the remaining fresh water is locked up in the polar ice caps or is below as groundwater. Therefore, we can freely access only the water in lakes (0.007%) in rivers (0.002%). Of these, lakes are the best "available freshwater source on the Earth's surface." Lakes are valued as water sources and for fishing, water transport, recreation, and tourism. People feel relaxed and at ease around water as denoted by the expression "water and greenery."

How do Water Public Private Partnerships benefit business and society?

• Water Conservation - Water is a precious resource, particularly in areas of poor supply. Reducing water usage in industry and domestically can help protect precious supply. Water supply networks that reduce leakage and ensure a low percentage of water supply is lost, is essential in ensuring resources are not wasted. Conservation campaigns can help educate both business and domestic users on the importance of water, and reduce overall demand.
  
  
  
  
• Water Supply – Commercial public private partnerships to maintain and supply the water and sewage system have gradually gained in popularity over the last 20 years. City councils are often faced with outdated infrastructure, and demand by consumers for a cleaner and more reliable supply. Private sector partners can provide the expertise and capital needed to update the infrastructure and improve supply.